Hi I'm Annie - Designer, Maker, Mum & Raver.
We are Raising Ravers! A fun festival inspired clothing brand for the family that raves together.
I say we, that reality actually looks like one mum at her sewing machine, mini raver Seren running riot and dad Rich bringing the vision together on a digital level.
My background is in fashion and costume. I always dreamed of having my own clothing brand, but it wasn't until the birth of my daughter, in June 2017, that things started to take shape. I found it hard to find gender-neutral clothes for her that weren't in dull colours or just a bit plain, so I started making them for her myself.
Fast-forward to July 2018, during a family trip to Lovebox festival. In a moment dancing with my partner, our daughter, my mum and siblings, I thought, “Wow - I'm raising a raver!” Just as my mum had done with me, making us three generations of ravers! That light bulb moment, plus a little refining, meant that Raising Ravers was born.
Frustratingly as a young business with a limited budget it's extremely difficult to tick all of the boxes throughout the supply chain. Also everyone has a different idea of what "eco" means to them, organic, fair trade, buy local, vegan, cruelty free. I know I try to live and work as consciously as possible and hope these values will be reflected in the brand.
Raising Ravers garments are not mass produced cheaply. They are made in small quantities, they are quality pieces made to last. We hope each piece will become a treasured heirloom to be passed down to siblings or friends for years to come. Our oversized designs and generous sizing means garments can be worn for longer; which is great for your pocket and our planet. Baby and kids wear can be so fast fashion especially when garments are grown out of so quickly; I hope our approach will do its bit to be slow fashion not throw away.
I use fabrics from my own personal stash, collected from around the world over the last 20 years, as well as locally sourced and dead stock fabrics. I personally hand make the garments so there's no awful sweatshops involved and minimal carbon footprint.
I am committed to working with a zero waste approach using the scraps of fabric to make masks, scrunchies, small drawstring toy bags and bunting. The very tiny scraps go to my mini ravers school to be used in arts and crafts. Going forwards I'd like to offer a free mending service to patch any wear and tear should any Rr garment need it.
I’m sure we’re far from perfect though we are open to new ideas on how to improve and until then please know good ethics are a conscious thought process throughout our work...never an afterthought.