Hi I'm Annie - Designer, Maker, Mum & Raver.
We are Raising Ravers! A fun festival inspired clothing brand for the family that raves together.
I say we, that reality actually looks like one mum at her sewing machine, mini raver Seren running riot and dad Rich bringing the vision together on a digital level.
My background is in fashion/costume and i always dreamed of having my own clothing brand but it wasn't until the birth of my daughter in June 2017 that things started to take shape. I was making kids clothing for her and friends kids because I felt there was a gap in the market for gender neutral clothing that weren’t dull colours or a bit plain and boring.
Fast forward to July 2018 when we took my daughter to Lovebox festival; where my love of music really mixed with the fashion and fun. My mum, siblings and Rich also attended and in a moment of us dancing with my daughter I thought “wow I'm raising a raver!” As my mum did with me, three generations of ravers! Light bulb moment plus a little refining and Raising Ravers was born.
Frustratingly as a young business with a limited budget it's extremely difficult to tick all of the boxes throughout the supply chain. Also everyone has a different idea of what "eco" means to them, organic, fair trade, buy local, vegan, cruelty free. I know I try to live and work as consciously as possible and hope these values will be reflected in the brand.
Raising Ravers garments are not mass produced cheaply. They are made in small quantities, they are quality pieces made to last. We hope each piece will become a treasured heirloom to be passed down to siblings or friends for years to come. Our oversized designs and generous sizing means garments can be worn for longer; which is great for your pocket and our planet. Baby and kids wear can be so fast fashion especially when garments are grown out of so quickly; I hope our approach will do it's bit to be slow fashion not throw away.
I use fabrics from my own personal stash, collected from around the world over the last 20 years, as well as locally sourced fabrics. I personally hand make the garments so there's no awful sweatshops involved and minimal carbon footprint.
I am committed to working with a zero waste approach using the scraps of fabric to make bibs, hair ties, dolls clothes, small drawstring toy bags and bunting. Going forwards I'd like to offer a free mending service to patch any wear and tear should any Rr garment need it.
I’m sure we’re far from perfect though we are open to new ideas on how to improve and until then please know good ethics are a conscious thought process throughout our work...never an afterthought.